In anticipation of 2020 cricket season in Pakistan and the kick off the Pakistan Super League (PSL), Pepsi launched its Cricket Campaign to build upon the Cricket fever which is the most loved and watched sport in Pakistan. The brand has strong affinity for cricket for the longest time and it has consistently starred Cricket Icons or players as the face of the brand. We developed the 360° campaign for Pepsi centered around the Cricket anthem.
PEPSI CRICKET ANTHEM 2020
My Role: Campaign conceptualisation, strategy, copywriting, video-board for the ad film, ideation for all touch points and designed the campaign deck.
THE TEAM
Agency: IAL Saatchi & Saatchi
Creative Director: Taimur Azeem
ACD: Haleema Ahmed
Creative Executive: Fatima Ali
Senior Creative Manager: Mahnoor Ahmed
Design Head: Danish Hasan
Designer: Shoaib & Bilal Ali