HONDA CITY LAUNCH CAMPAIGN

Honda Pakistan introduced the much-anticipated 6th Generation Honda City after almost more than a decade. With the legacy of being the most loved sedan, expectations were sky-high for the new variant. The brand aimed to amplify the buzz whilst also reaching out to the young male target audience and expand its user base significantly which was conventionally associated to be a family sedan or associated with working women.

Role: Campaign conceptualisation, Script-writing, Strategy, Copywriting, Video-board for the ad film and creative direction.

THE TEAM

Agency: Vowel

CEO: Imran Afzal

Creative Director: Ali Gondal

Creative Manager: Fatima Ali

Design Head: Nadeem Wahid

Designer: Adina Imtiaz & Kanza Aziz

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