HONDA CITY LAUNCH CAMPAIGN
Honda Pakistan introduced the much-anticipated 6th Generation Honda City after almost more than a decade. With the legacy of being the most loved sedan, expectations were sky-high for the new variant. The brand aimed to amplify the buzz whilst also reaching out to the young male target audience and expand its user base significantly which was conventionally associated to be a family sedan or associated with working women.
Role: Campaign conceptualisation, Script-writing, Strategy, Copywriting, Video-board for the ad film and creative direction.
THE TEAM
Agency: Vowel
CEO: Imran Afzal
Creative Director: Ali Gondal
Creative Manager: Fatima Ali
Design Head: Nadeem Wahid
Designer: Adina Imtiaz & Kanza Aziz