SEROTON
Seroton is a Munich based startup reimagining mental health at the intersection of mindfulness, design, and technology. It transforms meditation into a tangible experience through audio-haptic technology to deepen emotional awareness and presence. I contributed in building the brand’s visual identity, storytelling, and digital presence.
THE CHALLENGE
Building a brand identity that reimagines mental well-being, and translates Seroton’s vision into a scalable design system, and a digital campaign that connects on a human level across digital platforms.
THE OUTCOME
The identity transforms “Give your mind a hug” into a modern, minimal, and expressive design system. Soft forms, calm tones, and clean typography come together to evoke a sense of calm and balance. Applied across logo, and digital touch points, the identity builds a consistent brand presence that makes mental well-being feel approachable and human.
ROLE
Design, Branding, Creative Direction, Design Thinking, Storytelling.
ARORA IDENTITY
Arora is an upcoming AI feature in the Seroton app that creates personalised mind-body relaxation experiences for the user. The logo draws inspiration from the idea of Seroton being a companion and a guiding presence. Human is at the centre of the universe, moving through the orbit of life and Arora being a companion, symbolised by the inner circle, and a rounded square form. A small guiding circle orbits the form, acting as a metaphor for Seroton’s role as a personal companion, gently guiding the user to reconnect with themselves, recharge, and realign. The minimalist geometry reflects clarity and calm, whilst the fluid curves evoke a sense of flow, mindfulness, and harmony. This identity bridges technology and connection, embodying Seroton’s mission to combine intelligent haptic feedback with human-centered technology powered by sound and touch.
GIVE YOUR MIND A HUG - TAGLINE IDENTITY
Tagline is designed as a minimal yet impactful visual statement that serves as both a stand-alone identity and a versatile ornamental graphic element across brand applications. The clean, grid-like letter arrangement invites pause and contemplation, visually reflecting the calm and mental clarity the brand promotes. By stripping the design to its essentials, the tagline functions as a meditative visual pattern, adaptable across print, merchandise, and digital platforms. Its simplicity ensures longevity, and recall whilst the phrase itself creates an emotional connection.
DIGITAL DESIGN
Digital campaign extends Seroton’s calm and contemporary brand language into the digital space. Minimal layouts, soft gradients, and clean compositions reflect the feeling of pause and emotional clarity the product offers. The interplay of type and imagery create a sense of balance. Each post is designed to feel intentional, and reflective of Seroton’s promise of mindful restoration. The goal was to create a digital experience that visually embodies emotional calm and mindful design.
