Beryllium Brand Identity

Beryllium is a company that deals with luxury apartments and provides hospitality services to five star hotels. The logo is inspired by a gemstone to create an identity that is luxurious and high-end. Beryllium is a rare chemical element found in the earth, hence, the logo draws inspiration from gemstones which are also considered rare and luxurious. The identity is minimalistic, and incorporates an architectural building structure in the negative space.

ROLE

Visual Identity, Ideation, Concept.

IDEATION